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Sector Partners

We are proud to announce our Purple Tuesday Sector Partners who are committed to improving the customer experience for disabled people and being on a disability journey.  These organisations are showing industry leadership in promoting the importance of driving change for disabled customers and their families.

Barley Communications Logo
Landsec Logo
The Ramp People Logo
Cura logo
Sainsbury's Logo
SHL Logo
Sandcastle water park logo
Trowers & Hamlins

With special thanks to:

SignPost
© Purple Zest Limited. Registered office: 5th Floor, Metropolitan House, 3 Darkes Lane, Potters Bar, Hertfordshire, EN6 1AG
Registered in England No 11421082
Head Office: Ivan Peck House, Ground Floor, 1 Russell Way, Chelmsford, Essex CM1 3AA

Barley Communications

As a social purpose communications agency committed to generating positive change, supporting Purple Tuesday is a natural fit for us. Our goal is to deliver ‘communication that matters’; changing the customer experience for disabled people is closely aligned with our vision and values and will ensure more disabled people can lead the life they choose.

We are excited to be a Purple Tuesday Sector Partner as this initiative will accelerate our society's transformation to improve the options and everyday experiences of disabled people. This is about achieving equality for disabled people.

Barley Communications support a range of disability organisations and charities, such as Guide Dogs. The communications services we provide are varied and multi-channel, which includes accessible social content to help engage disabled people. But we recognise there is so much more we can do.

We will continue to improve the accessibility of the materials we produce for clients and will undertake a website accessibility audit to ensure our own shop window meets high standards.

Visit Barley Communications

Landsec

We are on a journey to becoming a more inclusive business and we are continuously working to remove barriers that prevent people from engaging and contributing equally. For us, this includes making sure the everyday experiences across our portfolio are accessible to as many people as possible.

Landsec is delighted to be part of Purple Tuesday and encouraged to see so many businesses getting involved in improving the experiences for disabled people and those with long term health conditions. Purple Tuesday is about raising awareness, highlighting great work taking place across the country and committing to consistently delivering inclusive and accessible customer experiences.

We are proud of our initiatives and commitments so far. We provide training to members of staff on autism and hidden disabilities, we provide hidden disability lanyards for customers with non-visible disabilities and we provide quiet hours in order to improve the customer experience for our autistic customers. This year we’re also making it easier for our customers to access our website. Which is why, we have added an accessibility toolbar called Recite Me on our website. The Recite Me accessibility toolbar has been designed to provide access to online content to those with a range of disabilities and accessibility issues, including visual impairments, dyslexia, language and reading issues, colour blindness and other forms of neurodiversity, as well as those for whom English is a second language.

We always aspire to be caring, open and progressive and are proud to support Purple Tuesday as we aim to break down the barriers for our people, partners and customers.

Visit Landsec

Smartbox

Smartbox creates technology that gives a voice and independence to people that don’t have speech. Our products include a combination of specialist hardware, software and content that are used by disabled people around the world in over 30 languages.

We exist to help disabled people be heard and we believe that being able to participate in society equitably is a human right. To achieve this, it is every business’s responsibility to make the customer experience accessible.

Using our products, you can communicate, control a computer and access platforms such as social channels or a web browser using eye gaze, pointers or switch. Our commitment is to keep pushing the boundaries of accessibility not only with our products but the services we provide, making us more accessible more of the time.

We have a ‘one size fits one’ philosophy, which makes our products fully adaptable to suit individual needs. Our next challenge is to achieve this same level of accessibility with our website, support channels and resources.

Our number one priority is to give more disabled people a voice and independence - Purple are the partner to help us in our mission.

Visit Smartbox

The Ramp People

The Ramp People are proud to support Purple Tuesday. We believe in fair access for everyone as well as open and easy wheelchair access.

The Equality Act 2010 means there are laws against discriminatory acts but to improve accessibility is down to the individual business. Providing the most basic form of access such as ensuring someone can enter your business is a legal requirement, but additional equipment and considerations that could significantly help disabled people aren’t.

The Ramp People are proud to help businesses as much as private customers to equip for improved disabled access. We have supplied to over 5000* Happy Customers, Stephen Hawking and Downing Street amongst them as well as installed wheelchair ramps successfully at various spots all over the UK.

We also continuously work to improve and extend our range so we can offer help with every access point possible.

There are plenty of charities and government organisations around that can provide training and help you understand the equipment and processes you can put in place to ensure your business is as accessible as possible. Our service team is advising day-to-day the individual customers, disabled customers and charities which products can help to improve their mobility and where to get it. If we can help with a wheelchair ramp, we do so, for a fair affordable price and VAT exemption.

Visit The Ramp People

Cura Insurance

We’re Cura Financial Services, a small family run business, established in 2013 by Alan and Kathryn Knowles, arranging personal, business and group life insurance, critical illness cover and income protection.

We specialise in finding protection insurance for people who are seen to be high risk due to their health, occupation, travel and/or hobbies. We insure the uninsurable and we fight for fairer terms and access to insurance for everybody. Working in partnership with Purple we are ensuring that our industry can be accessible for everyone. Our employees and client base are hugely diverse and we owe it to them to provide a fully inclusive environment.

Visit Cura Insurance

Sainsbury's

We want all of our customers to have a great shopping experience, regardless of their disability or health condition and we are continuously looking for ways to improve our customers journeys to remove barriers.

Here are a few of the initiatives we are proud of. We were the first supermarket to pioneer the Sunflower Lanyard for customers with hidden disabilities, so that our colleagues are aware of those customers who may need a little extra help and customers can feel confident that help is on hand if they need it. We know the Sunflower Lanyards are welcomed by our customers from the hundreds of thousands that we’ve provided so far. This year we’re doing all we can to help our elderly, disabled and vulnerable customers to get the shopping they need throughout the pandemic by  proactively supporting these customers in store and opening many more online booking slots. We are also extending the Sign Video service we currently offer to Sainsbury’s customers, to those customers who wish to contact our Argos, Habitat, TU and Nectar contact centres via British Sign Language (BSL). We can’t stop there though, we’re on a journey and we’ll keep listening to our customers to understand how we can keep improving.

We want all of our colleagues to fulfil their potential. We have recently launched our EnAble network which supports colleagues with disabilities and health conditions. We have recently launched our Workplace adjustment process to ensure colleagues can get adjustments in a timely, simple and cost effective way.

Visit Sainsbury's

SHL

SHL is proud to be supporting Purple Tuesday, recognising that neurodiversity and disability are vital and often missing parts of corporate inclusion. We are working towards providing a better and more inclusive assessment experience for neurodiverse individuals; this work includes everything from recruiting to developing talent.

SHL began its disability and inclusion journey with Purple in late 2019. Since that time, Purple helped SHL deliver workshops and provide support across the business to train our staff to better understand the challenges that people with disabilities face. This helps every team at SHL to make disability inclusion a point of focus as we develop and enhance our products and solutions.

We have also begun a global Neurodiversity Research Program to investigate the experience and performance of neurodiverse candidates and participants when taking part in pre-hire or development assessments. These findings can then be used to inform best practices for assessing neurodiverse candidates as well as being used in product development and improvement.

Additionally, we are undertaking an audit for accessibility across our customer platforms and products and will work to make them compliant with WCAG2.1 AA.

We are delighted to be part of the Purple Tuesday initiative to help showcase the work done so far and to better understand the journey which lays ahead.

Visit SHL

Hidden Disabilities

The Hidden Disabilities Sunflower Scheme is proud to be associated with our friends at Purple Tuesday. We fully support and share in their objective, to seek to improve everyday experiences and interactions for people with disabilities.

The Hidden Disabilities Sunflower Scheme exist to support people living with a hidden disability as these conditions can make daily life more demanding. They affect each person in different ways and can be painful, exhausting, and isolating. Without visible evidence of the hidden disability, it is frequently difficult for others to acknowledge the challenges faced and therefore, sympathy and understanding can often be in short supply. Consequently, we seek to help those that want to, discreetly, make the invisible, visible to ensure they receive patience, understanding and support from those around them.

As part of our ongoing commitments to help improve the experiences of disabled people we, as a result of the COVID-19 global pandemic have worked alongside the RNIB and the Government's Cabinet Office to develop the 'Please give me space' initiative. This was created to help people indicate that they either need help to maintain social distance, due to sight impairment or mobility restriction, or to make people aware that social distancing is extremely important to that person as they are medically extremely vulnerable. 'Please give me space' enables us to all work together to ensure that we all give space to stay safe.

Visit Hidden Disabilities

Sandcastle Waterpark

Most people love travelling – age and disability generally don’t change that. What does change is the need for careful planning, attention to detail and a desire to make a difference. Visitors with access requirements need to know that certain facilities are available – accessible parking; a Changing Place toilet and support if required. They can’t afford to leave anything to chance. Good accessibility benefits all visitors and all businesses. Disabled people have the greatest need for accessible facilities and services and at Sandcastle Waterpark we are proud of our commitment to providing Inclusion for all as we strive to be the Worlds number one Waterpark for Accessibility.

Accessibility is at the heart of our business. Each member of our team is committed to ensuring that guests with disabilities and their families receive the support they need. This ethos forms part of our business plan and is a key and integral part of each team members training when they join Sandcastle Waterpark. Providing quality leisure time and making memories for our guests and their families remains our priority, each and every day.

Visit Sandcastle Waterpark

Trowers & Hamlins

We are an international law firm with over 160 partners and more than 970 people located across the UK, Middle East and Asia. During our long history, we have held fast to the values and characteristics that have made us not only a leading law firm, but an inclusive and exciting place to work. Some 240 years on, these attributes remain solidly embedded in our culture and our ways of working.

We have always been known for the variety in our partnership and have never believed that background, gender, race, disability or sexual orientation should be a barrier to talent. Whilst we are proud of our track record in Diversity and Inclusion we know there is always room for improvement. Through our internal D&I programme, TrowersIncludes, and working with a range of external organisations we continue to make progress and see the impact of our commitment. In 2019 we were two times winners at the CILEx National Awards for Diversity and Inclusion and our mental health initiatives. We have attained L1 Disability Confident and are building on our work in this area to ensure that we continue to enable all of our employees to thrive and offer the best possible service to our clients. We are delighted to continue our journey as sector partners for Purple Tuesday.

Visit Trowers & Hamlins

ITV SignPost

The Purple Tuesday team have thoroughly enjoyed working with the ITV SignPost team on the creation and production of the Purple Tuesday advert which will be coming to your screens at 6:15pm on the 28th October on ITV3.
The Purple Tuesday Team

"It's been a real honour to work with Purple Tuesday on this promotional campaign. As a production house that prides itself on diversity, we were thrilled to be part of this initiative."
Kenny Toal, Director ITV SignPost

Visit SignPost

Barley Communications

As a social purpose communications agency committed to generating positive change, supporting Purple Tuesday is a natural fit for us. Our goal is to deliver ‘communication that matters’; changing the customer experience for disabled people is closely aligned with our vision and values and will ensure more disabled people can lead the life they choose.

We are excited to be a Purple Tuesday Sector Partner as this initiative will accelerate our society's transformation to improve the options and everyday experiences of disabled people. This is about achieving equality for disabled people.

Barley Communications support a range of disability organisations and charities, such as Guide Dogs. The communications services we provide are varied and multi-channel, which includes accessible social content to help engage disabled people. But we recognise there is so much more we can do.

We will continue to improve the accessibility of the materials we produce for clients and will undertake a website accessibility audit to ensure our own shop window meets high standards.

Visit Barley Communications

Landsec

We are on a journey to becoming a more inclusive business and we are continuously working to remove barriers that prevent people from engaging and contributing equally. For us, this includes making sure the everyday experiences across our portfolio are accessible to as many people as possible.

Landsec is delighted to be part of Purple Tuesday and encouraged to see so many businesses getting involved in improving the experiences for disabled people and those with long term health conditions. Purple Tuesday is about raising awareness, highlighting great work taking place across the country and committing to consistently delivering inclusive and accessible customer experiences.

We are proud of our initiatives and commitments so far. We provide training to members of staff on autism and hidden disabilities, we provide hidden disability lanyards for customers with non-visible disabilities and we provide quiet hours in order to improve the customer experience for our autistic customers. This year we’re also making it easier for our customers to access our website. Which is why, we have added an accessibility toolbar called Recite Me on our website. The Recite Me accessibility toolbar has been designed to provide access to online content to those with a range of disabilities and accessibility issues, including visual impairments, dyslexia, language and reading issues, colour blindness and other forms of neurodiversity, as well as those for whom English is a second language.

We always aspire to be caring, open and progressive and are proud to support Purple Tuesday as we aim to break down the barriers for our people, partners and customers.

Visit Landsec

Smartbox

Smartbox creates technology that gives a voice and independence to people that don’t have speech. Our products include a combination of specialist hardware, software and content that are used by disabled people around the world in over 30 languages.

We exist to help disabled people be heard and we believe that being able to participate in society equitably is a human right. To achieve this, it is every business’s responsibility to make the customer experience accessible.

Using our products, you can communicate, control a computer and access platforms such as social channels or a web browser using eye gaze, pointers or switch. Our commitment is to keep pushing the boundaries of accessibility not only with our products but the services we provide, making us more accessible more of the time.

We have a ‘one size fits one’ philosophy, which makes our products fully adaptable to suit individual needs. Our next challenge is to achieve this same level of accessibility with our website, support channels and resources.

Our number one priority is to give more disabled people a voice and independence - Purple are the partner to help us in our mission.

Visit Smartbox

The Ramp People

The Ramp People are proud to support Purple Tuesday. We believe in fair access for everyone as well as open and easy wheelchair access.

The Equality Act 2010 means there are laws against discriminatory acts but to improve accessibility is down to the individual business. Providing the most basic form of access such as ensuring someone can enter your business is a legal requirement, but additional equipment and considerations that could significantly help disabled people aren’t.

The Ramp People are proud to help businesses as much as private customers to equip for improved disabled access. We have supplied to over 5000* Happy Customers, Stephen Hawking and Downing Street amongst them as well as installed wheelchair ramps successfully at various spots all over the UK.

We also continuously work to improve and extend our range so we can offer help with every access point possible.

There are plenty of charities and government organisations around that can provide training and help you understand the equipment and processes you can put in place to ensure your business is as accessible as possible. Our service team is advising day-to-day the individual customers, disabled customers and charities which products can help to improve their mobility and where to get it. If we can help with a wheelchair ramp, we do so, for a fair affordable price and VAT exemption.

Visit The Ramp People

Cura Insurance

We’re Cura Financial Services, a small family run business, established in 2013 by Alan and Kathryn Knowles, arranging personal, business and group life insurance, critical illness cover and income protection.

We specialise in finding protection insurance for people who are seen to be high risk due to their health, occupation, travel and/or hobbies. We insure the uninsurable and we fight for fairer terms and access to insurance for everybody. Working in partnership with Purple we are ensuring that our industry can be accessible for everyone. Our employees and client base are hugely diverse and we owe it to them to provide a fully inclusive environment.

Visit Cura Insurance

Sainsbury's

We want all of our customers to have a great shopping experience, regardless of their disability or health condition and we are continuously looking for ways to improve our customers journeys to remove barriers.

Here are a few of the initiatives we are proud of. We were the first supermarket to pioneer the Sunflower Lanyard for customers with hidden disabilities, so that our colleagues are aware of those customers who may need a little extra help and customers can feel confident that help is on hand if they need it. We know the Sunflower Lanyards are welcomed by our customers from the hundreds of thousands that we’ve provided so far. This year we’re doing all we can to help our elderly, disabled and vulnerable customers to get the shopping they need throughout the pandemic by  proactively supporting these customers in store and opening many more online booking slots. We are also extending the Sign Video service we currently offer to Sainsbury’s customers, to those customers who wish to contact our Argos, Habitat, TU and Nectar contact centres via British Sign Language (BSL). We can’t stop there though, we’re on a journey and we’ll keep listening to our customers to understand how we can keep improving.

We want all of our colleagues to fulfil their potential. We have recently launched our EnAble network which supports colleagues with disabilities and health conditions. We have recently launched our Workplace adjustment process to ensure colleagues can get adjustments in a timely, simple and cost effective way.

Visit Sainsbury's

SHL

SHL is proud to be supporting Purple Tuesday, recognising that neurodiversity and disability are vital and often missing parts of corporate inclusion. We are working towards providing a better and more inclusive assessment experience for neurodiverse individuals; this work includes everything from recruiting to developing talent.

SHL began its disability and inclusion journey with Purple in late 2019. Since that time, Purple helped SHL deliver workshops and provide support across the business to train our staff to better understand the challenges that people with disabilities face. This helps every team at SHL to make disability inclusion a point of focus as we develop and enhance our products and solutions.

We have also begun a global Neurodiversity Research Program to investigate the experience and performance of neurodiverse candidates and participants when taking part in pre-hire or development assessments. These findings can then be used to inform best practices for assessing neurodiverse candidates as well as being used in product development and improvement.

Additionally, we are undertaking an audit for accessibility across our customer platforms and products and will work to make them compliant with WCAG2.1 AA.

We are delighted to be part of the Purple Tuesday initiative to help showcase the work done so far and to better understand the journey which lays ahead.

Visit SHL

Hidden Disabilities

The Hidden Disabilities Sunflower Scheme is proud to be associated with our friends at Purple Tuesday. We fully support and share in their objective, to seek to improve everyday experiences and interactions for people with disabilities.

The Hidden Disabilities Sunflower Scheme exist to support people living with a hidden disability as these conditions can make daily life more demanding. They affect each person in different ways and can be painful, exhausting, and isolating. Without visible evidence of the hidden disability, it is frequently difficult for others to acknowledge the challenges faced and therefore, sympathy and understanding can often be in short supply. Consequently, we seek to help those that want to, discreetly, make the invisible, visible to ensure they receive patience, understanding and support from those around them.

As part of our ongoing commitments to help improve the experiences of disabled people we, as a result of the COVID-19 global pandemic have worked alongside the RNIB and the Government's Cabinet Office to develop the 'Please give me space' initiative. This was created to help people indicate that they either need help to maintain social distance, due to sight impairment or mobility restriction, or to make people aware that social distancing is extremely important to that person as they are medically extremely vulnerable. 'Please give me space' enables us to all work together to ensure that we all give space to stay safe.

Visit Hidden Disabilities

Sandcastle Waterpark

Most people love travelling – age and disability generally don’t change that. What does change is the need for careful planning, attention to detail and a desire to make a difference. Visitors with access requirements need to know that certain facilities are available – accessible parking; a Changing Place toilet and support if required. They can’t afford to leave anything to chance. Good accessibility benefits all visitors and all businesses. Disabled people have the greatest need for accessible facilities and services and at Sandcastle Waterpark we are proud of our commitment to providing Inclusion for all as we strive to be the Worlds number one Waterpark for Accessibility.

Accessibility is at the heart of our business. Each member of our team is committed to ensuring that guests with disabilities and their families receive the support they need. This ethos forms part of our business plan and is a key and integral part of each team members training when they join Sandcastle Waterpark. Providing quality leisure time and making memories for our guests and their families remains our priority, each and every day.

Visit Sandcastle Waterpark

Trowers & Hamlins

We are an international law firm with over 160 partners and more than 970 people located across the UK, Middle East and Asia. During our long history, we have held fast to the values and characteristics that have made us not only a leading law firm, but an inclusive and exciting place to work. Some 240 years on, these attributes remain solidly embedded in our culture and our ways of working.

We have always been known for the variety in our partnership and have never believed that background, gender, race, disability or sexual orientation should be a barrier to talent. Whilst we are proud of our track record in Diversity and Inclusion we know there is always room for improvement. Through our internal D&I programme, TrowersIncludes, and working with a range of external organisations we continue to make progress and see the impact of our commitment. In 2019 we were two times winners at the CILEx National Awards for Diversity and Inclusion and our mental health initiatives. We have attained L1 Disability Confident and are building on our work in this area to ensure that we continue to enable all of our employees to thrive and offer the best possible service to our clients. We are delighted to continue our journey as sector partners for Purple Tuesday.

Visit Trowers & Hamlins

ITV SignPost

The Purple Tuesday team have thoroughly enjoyed working with the ITV SignPost team on the creation and production of the Purple Tuesday advert which will be coming to your screens at 6:15pm on the 28th October on ITV3.
The Purple Tuesday Team

"It's been a real honour to work with Purple Tuesday on this promotional campaign. As a production house that prides itself on diversity, we were thrilled to be part of this initiative."
Kenny Toal, Director ITV SignPost

Visit SignPost