Sainsbury's employee holding Sunflower lanyard







Sainsbury's logo

Having supported Purple Tuesday for the last two years, we are delighted to be the official partner of Purple Tuesday 2020. At Sainsbury’s, we want to be the most inclusive retailer where every single one of our colleagues can fulfil their potential, and all of our customers feel welcome when they shop with us.

We want all of our customers to have a great shopping experience, regardless of their disability or health condition and we are continuously looking for ways to improve our customers journeys to remove barriers.

Here are a few of the initiatives we are proud of. We were the first supermarket to pioneer the Sunflower Lanyard for customers with hidden disabilities, so that our colleagues are aware of those customers who may need a little extra help and customers can feel confident that help is on hand if they need it. We know the Sunflower Lanyards are welcomed by our customers from the hundreds of thousands that we’ve provided so far. This year we’re doing all we can to help our elderly, disabled and vulnerable customers to get the shopping they need throughout the pandemic by  proactively supporting these customers in store and opening many more online booking slots. We are also extending the Sign Video service we currently offer to Sainsbury’s customers, to those customers who wish to contact our Argos, Habitat, TU and Nectar contact centres via British Sign Language (BSL). We can’t stop there though, we’re on a journey and we’ll keep listening to our customers to understand how we can keep improving.

We want all of our colleagues to fulfil their potential. We have recently launched our EnAble network which supports colleagues with disabilities and health conditions. We have recently launched our Workplace adjustment process to ensure colleagues can get adjustments in a timely, simple and cost effective way.

Sainsbury's accessible features

Tim Fallowfield
Sainsbury’s Board Sponsor for Disability, Carers and Age

Photo of Tim Fallowfield

“As the Board Sponsor for Disability, Carers and Age at Sainsbury’s, I am proud that we are the official partner of Purple Tuesday 2020.

At Sainsbury’s we have supported Purple Tuesday for the past two years and accessibility to services and products has never been more important for customers than it is now.

I would encourage other businesses to get involved in this conversation and think about how they can become more accessible.”

Mike Adams OBE
Purple CEO

Photo of Mike Adams

“Having Sainsbury’s as the Purple Tuesday official Partner is personal.  Throughout Covid-19, I used their local store and the customer experience was excellent every time.

Together Purple Tuesday and Sainsbury’s can support businesses of all sizes and across all sectors to promote the importance of improving the disabled customer experience.

We are delighted and excited to be working together to maximise the art of the possible.”

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