How to get involved


Sign up to take part or show your interest!

Don’t worry if you’re unable to fill in the commitments fields or company logo. We can contact you for them afterward, and when they’re supplied you will appear on the participants page!

Purple Tuesday can change lives by providing a positive customer experience to disabled people. We invite you to join us on this journey by making a commitment to improve the customer experience for disabled people.

Purple Tuesday – which includes free support and resources – is:

•    An opportunity for all organisations across all sectors to improve their customer experience for disabled people.

•    For organisations of all sizes, from large multinational corporates to small, family-run businesses. Whatever your size, improving your customer experience is central to what you do.

•    An international event with activities planned in; Australia, the Middle East and countries in continental Europe.

•    About changing the customer experience for disabled people all year round, not just for one day.

•    Supported in the UK by a Planning Group involving leading brands and property groups, including Landsec, Marks and Spencer, The Crown Estate, Hammerson, Sainsbury’s, intu and Asda.

•    A working partnership between disabled people and organisations. An Advisory Group of disabled people is being established in order to ensure disabled customers’ needs are fully understood.

There are different ways your organisation can get involved with Purple Tuesday. This includes a range of resources that are completely free for you and your organisation, provided you make a commitment to improve the customer experience for your disabled customers.

Building on ideas and actions from last year’s 1,500+ commitments, your organisation might want to consider implementing one or more of the following:

Online accessibility audit

Your organisation’s website is a gateway to what you do, but often has unnecessary barriers which prevent disabled people from accessing information

Physical access audit

To identify where you can make on-site improvements


Disability customer service training

Customer service training

To your staff through face to face, online or blended forms of delivery

Training and awareness

To promote hidden disabilities through the adoption of the ‘Not every disability is visible’ signage

Physical access audit

Sign language

Training your staff to learn some key words and phrases in British Sign


Training and awareness

Formalising quiet hours

To support people with autism as well as others with sensory needs

All the commitments – made by more than 750 organisations last year – have already been implemented or are in the process of being delivered.

Please complete the form below to get involved in Purple Tuesday 2019 – and to find out which support option is right for your organisation.

More information is also provided in this Purple Tuesday brochure, which includes examples of commitments made by organisations last year to help them improve the experience of their disabled customers.


View our FAQ

Conduct a web accessibility audit of our website and make plans for improvements

Conduct an on-site accessibility audit of our physical space and make plans for improvements

Provide disability training opportunities for front line staff

Gather feedback from our disabled customers through customer surveys or a mystery shopping programme and make plans to act on the results

Become a Purple member – Prices from £299*

Become a Purple Partner – Prices from £5,999*

We will submit our commitments at a later date

Other - Please state your company’s specific commitments (e.g. formalising quiet hours)

I have permission to provide the company logo to be included on Purple Tuesday’s website in recognition of our support of Purple Tuesday initiative.

I do not have permission to provide company logo, however, will liaise with relevant colleagues and will supply logo later in recognition of our support of Purple Tuesday initiative

I confirm that on registration, I agree to receive general updates and eNewsletters regarding Purple Tuesday and Purple’s support services.

*User must complete all fields of the form for it to be accepted*

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Registered in England No 11421082
Head Office: Ivan Peck House, Ground Floor, 1 Russell Way, Chelmsford, Essex CM1 3AA
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