A message from Mike Adams, CEO of Purple and creator of Purple Tuesday:

As we move rapidly with the Coronavirus crisis, we know it has never been more important to deliver good quality customer service for people with long-term health conditions and disabilities, many of whom will be feeling increasingly vulnerable.

Purple Tuesday is internationally recognised for promoting and enabling good customer service for people with health conditions and disabilities. It has helped over 3,000 organisations to ensure that their products and services meet their customer’s needs and has supported organisations to train and guide their staff so they can serve each potential customer effectively, building brand loyalty and commitment across the widest possible base.

In response to this rapidly evolving situation, we have taken the decision to widen access to Purple Tuesday brand for the forthcoming period.

We are providing practical support, resources and materials to assist businesses and their staff immediately to provide a good customer experience whether in person, by telephone, or on-line.

You can find the details about our package here.

It is important that the customer experience for disabled people and those with long-term health conditions are at the heart of service delivery especially at this time.  We are therefore calling on organisations to:

* Use the power of the Purple Tuesday brand to communicate to your disabled customers and those with long-term health conditions your current plans and commitments at this unprecedented time

* Provide your front-line staff the handy tips information and guidance to deliver a good service to disabled customers and those with long-term health conditions

* Ensure your online platforms are fully accessible as increasingly disabled people will be buying online

Supporting disabled people and those with long-term health conditions and disabilities is the right thing to do. It is also a fact that it is good for your business.

As we move out of the crisis, the standing and reputation of those organisations who have been able to respond fluidly to those customer needs will be in a strong position to grow as the economy recovers.

My message to you – stand by your disabled customers today and they will stand by you in the future.

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