Purple Tuesday 365
November 11, 2019
November 11, 2019
Tomorrow is Purple Tuesday. On behalf of all the team at Purple I wanted to say a big thank you to the 2000+ participants for what you have already done – including over 3,500 commitments – and for what you will do tomorrow and for the next 365 days.
It’s exciting to see all the plans you have made to mark the occasion appearing on Twitter and Instagram. From organised events and social media activations through to the merchandise decking your organisation purple and clothing to be worn, it looks set to be a fantastic celebration of the Purple Pound.
I am delighted that the Piccadilly Lights will go Purple Tuesday from 8am for half an hour. We have produced a one-minute story setting out the Purple Tuesday vision that will be shown on a loop. We aim to beat the trending and exposure we achieved last year and you can help us to achieve this – both in media activity some of you are already taking part in and on social media by using the hashtag #PurpleTuesday in your posts. We are also lighting up Blackpool Tower as the town goes purple – they have even written a song to celebrate the Purple Pound!
Last Friday we had more than 30 registrations and they have continued to come in over the weekend. Already today over 20 new organisations have been registered. It reinforces the point that Purple Tuesday is 365 days. Tomorrow is a celebration, but the impact is about long-term changes that improve the customer experience. Small changes can make a significant positive difference and change doesn’t discriminate between whether they were planned last month, today or in the coming weeks.
Tomorrow is day one of 365. Purple Tuesday, and its founding organisation Purple, will be there to support you on the journey. And by you we mean your entire organisation: your staff, your customers, your supply chain, your owners and/or funders.
Look out in the coming days for special offers to the 2,000+ participating organisations about how to keep the momentum going. We know it gets busy in the run up to Christmas and new year – for different reasons across all sectors – but Purple Tuesday is ready to help you to deliver your plans in 2020.
Embrace tomorrow. Enjoy tomorrow. And see you on the other side!