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    Blog: Purple cakes and mannequins – What does Purple Tuesday look like?

    November 5, 2018

November 5, 2018

Blog: Purple cakes and mannequins – What does Purple Tuesday look like?

When we first started out we thought, if we were lucky, we would have about 50 organisations involved in Purple Tuesday. As a new venture, we knew it was the right thing to do and knew it had potential but could only dream of having the platform of Sky News and the success of 100s of sign-ups. At just over 500 registrations of interest, we have well and truly surpassed even what was in our dreams!

I have spoken to many of you electronically and read your survey responses. The pledges and commitments you are making will ensure the impact will be so much more than just one day. And many more of you are not stopping at just one commitment but are putting in place a series of actions to transform the shopping experience for disabled people and their families. There are too many to list, but here are some of the commitments we have been told of:

  • Those who have previously introduced quiet hours are changing the day and time to make it a more prominent part of their customer offer
  • Organisations are refreshing their training offer (Hello, can I help you?) to include disability modules
  • Many of you are undertaking web accessibility audits
  • Organisations already surveying customers want to include accessibility questions going forward
  • Some of you are using the 13 November as the day to launch pre-planned initiatives which will improve the customer experience

As well as these commitments, I have also seen so many exciting plans for the day itself, from purple cakes being served in cafes to purple lighting, information stands hosted by local disability organisations to purple dressed mannequins – we even have a special edition purple version of a shopping centre logo in recognition of the day!

Alongside those directly involved in retail we have received a huge level of support from disabled people and their representative organisations. Our direct call to action to this important group is also going out so we will be able to share with you the direct experience of disabled people when they shop. We are also delighted so many local authorities, wider community groups and others are so keen to get involved in any way they can.

I, and the rest of Purple, are so excited about Purple Tuesday. Not just for the day itself, but for what it can achieve. We have always said this is not about one day. The 13thNovember is about raising awareness to instigate longer term change for the benefit of all.

Together, I truly believe we are and will create something really special.

Kristine Alderman

Corporate Services Manager, Purple

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