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    Blog: Why disability is important to retail

    October 26, 2018

October 26, 2018

Blog: Why disability is important to retail

Last week Mike Adams talked about the origin of Purple Tuesday, and why it is so important to him and disabled people.

As Retail Sector Champion, I wanted to say a few words about why disability is important to retail.

As Co-Chair of the Government’s retail roundtable I can say I was there when Mike first made the suggestion last November. It was a fantastic idea and an easy proposition for everyone to support. And the number of retail outlets, shopping centres and landlords signing up every day reinforces the willingness of retail, as a whole, to make the shopping and leisure experiences a pleasure for everyone.

At Revo, we launched our Accessible Places toolkit containing a range of practical resources, supporting the sector navigate its way through issues of disability. In so many ways, Purple Tuesday is a natural extension of this, with retail companies making public commitments to introduce at least one new initiative – and to embed it into the DNA of what they do. I have been amazed and humbled by the ideas and creativity in equal measure. From organisations who are supporting their staff to learn hello and goodbye in British sign language, commitments to reflect disability and disabled people in marketing campaigns, the creation of a disability module, through to an audit of website accessibility and commitments to improve signage.

Collectively, these commitments will make a huge impact. The retail sector can have such an enormous part to play in making retail places up and down the country inclusive and welcoming to people and families with disabilities.

I am proud to be associated with Purple Tuesday and so should you.

Samantha Sen

Retail Sector Champion for Disability

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