The UK’s accessible shopping day.

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Who can get involved?

Any business or organisation that interacts with disabled customers – either at a physical location or online – the more the merrier!

To discuss your involvement in Purple Tuesday, please use the contact form above or email

Purple Tuesday is delighted to release a short video which has been produced for staff in organisations which have signed up and made a commitment to improve the shopping experience for their disabled customers. The video is a call to action and sets out five practical tips for improving customer service.

A subtitled version of the video can be viewed here:

Don’t forget the Purple Tuesday Twitter handle@purpletuesdayuk
and #purpletuesday.

We’re extremely proud to be supporting Purple Tuesday. As part of our vision to be the most inclusive retailer, we are always looking for ways to improve and adapt to meet our customers’ needs, which was brought to light with Sainsbury’s achieving Disability Confident Leader Status last year. By taking steps towards improving accessible shopping during the busiest shopping period of the year, we hope to increase awareness and understanding of the challenges, while also providing an enhanced shopping experience for our disabled customers.

Tim Fallowfield, Sainsbury's

Still have questions?

Tweet @PurpleTuesdayUK or

Email for answers

The U.K. is celebrating "Purple Tuesday," a day dedicated to improving shopping conditions for disabled consumers

That’s a wrap for today! Thanks to all of our community partners, charities, retailers and staff for all of their support for #PurpleTuesday and to #JohnLewisAndPartners for going purple!
@purpletuesdayuk #accessibleshoppingday #accessibility #raisingawareness #highcrossleicester

💜 Purple Tuesday 💜 Today we are turning purple to raise awareness of disabilit and promote accessible shopping. Not all disabilities are visible and we want to make sure we can give the best experience possible to all of our customers.

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