Purple Tuesday is the #1 brand for improving the disabled customer experience.

Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.

In the UK alone, the #PurplePound - the spending power of disabled people and their families - is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.

#PurpleTuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible and inclusive.

Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.

Purple Tuesday 2021 Partners

  • Hidden Disabilities Logo
    Smartbox Logo
    Sainsburys Logo
    Standard Chartered Logo
    SHL Logo
  • eBay Logo
    Easlight Community Homes Logo
    Visit Scotland and Visit England Logos
    Gilbert Meher Logo
    Allwyn Logo
  • UKTV Logo
    Boots Logo
    Reflect Talent for Inclusive Media Logo
    Zurich Logo


SHL is proud to be supporting Purple Tuesday, recognising that neurodiversity and disability are vital and often missing parts of corporate inclusion. We are working towards providing a better and more inclusive assessment experience for neurodiverse individuals; this work includes everything from recruiting to developing talent.
Andy Bradshaw, CEO
Purple Tuesday is important to eBay because our purpose as a business is to create economic opportunity for all, and accessibility is a fundamental pillar of that. We’ve taken great strides over the past 10 years or so at eBay, but as technology and the needs of our customers change, so must we. There is always room for improvement and through partnering with Purple we’re committing to continually adapting and evolving our site as we progress on this journey with them. We know that small changes can make a world of difference to people with a disability who use our platform, and we would encourage any retailers with an online presence especially to do the same.
Eve Williams, Chief Marketing Officer
eBay UK
We are committed to being a disability confident organisation with focus on removing barriers and increasing accessibility. We have partnered with Purple Tuesday as lead banking sector partner in support of our aim to increase awareness and provide accessible banking services that improve the experience of our colleagues and our clients with disabilities.
Tanuj Kapilashrami, Head of HR
Standard Chartered Bank